Eric Minoff
Vice President, Head of Department - US
LOT 52 ¤
A fine 'Gobbo' mascot by L V Aronson, American, March, 1909,
Sold for US$382.50 inc. premiumLot to be sold without reserve
Lot 52¤
A fine 'Gobbo' mascot by L V Aronson, American, March, 1909,
A fine 'Gobbo' mascot by L V Aronson, American, March, 1909,
A 'good luck' mascot, with some original gilding intact, 4in. high, on a turned wooden base.
Louis V. Aronson formed the Art Metal works in New York in 1886 and in 1887 moved to Newark, New Jersey. 'Gobbo' was born in March 1909 at the Art Metal works in Newark, and so became the first recognized American purpose-built vehicle mascot. Gobbo was produced in three sizes: 2¾in for bikes, 3¾in for cars and 4½in for trucks. In 1910, L V Aronson produced the first 'Speed Nymph' mascot, also in 1910 the company produced its first cigarette lighter and from that date they gradually moved towards producing smoking related items. The company later changed its name to the Ronson Corporation, which is still thriving today.
Some of the phrases used to advertise Gobbo were: 'The smiling God of good fortune' and 'The original divinity of optimism, whose cheerful countenance bring good luck and happy days to all who observe this rule of life:- Be cheerful and you will be rich in everything'.
Louis V. Aronson formed the Art Metal works in New York in 1886 and in 1887 moved to Newark, New Jersey. 'Gobbo' was born in March 1909 at the Art Metal works in Newark, and so became the first recognized American purpose-built vehicle mascot. Gobbo was produced in three sizes: 2¾in for bikes, 3¾in for cars and 4½in for trucks. In 1910, L V Aronson produced the first 'Speed Nymph' mascot, also in 1910 the company produced its first cigarette lighter and from that date they gradually moved towards producing smoking related items. The company later changed its name to the Ronson Corporation, which is still thriving today.
Some of the phrases used to advertise Gobbo were: 'The smiling God of good fortune' and 'The original divinity of optimism, whose cheerful countenance bring good luck and happy days to all who observe this rule of life:- Be cheerful and you will be rich in everything'.
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Lot symbols
| ¤ | Without reserve |
| Lot to be sold without reserve. |